The Impact of E-Marketing to Attract New Customers in the Banking Sector – Saudi Arabia –Al Baha (Case Study – KSA- Al Baha City) Dr. MAHMOUD ABDEL MUHSEN IRSHEID ALAFEEF Assistant Professor, Marketing Department,Al Baha University, Saudi Arabia, P O. 3. DIGITAL MARKETING IN BANKING: EVOLUTION AND REVOLUTION 5 As such, the banking industry is undergoing a major marketing shift. Technology is making a tremendous impact upon banks in general and the financial services sector is no exception. Now we can easily access our banks on phones, computers, and tablets. Banking industry is going through a phase of commoditization. • Fraud Detection marketing, network marketing and social marketing elements for adding value in the Banking Channels. The modern bank cannot rely on its branch network alone. This paper is also aimed at finding out the additional Ps behind the 7Ps of service marketing to differentiate, customize and more value addition to the customer. The purpose of this study is to discuss the impact of customer loyalty in banking sector. The Impact of Marketing Tools on Sales Performance in the Banking Sector in Jordan. In this study we are tackling the relation and impact of marketing tools (online and The outbreak of the COVID-19 pandemic and the subsequent (intelligent) lockdown around the world, has a noticeable impact on financial services. ASIA PACIFIC JOURNAL OF MARKETING AND MANAGEMENT REVIEW Vol.1 Issue 1, SEPTEMBER 2012, ISSN m 31 Impact of IT on Banking System The banking system is slowly shifting from the Traditional Banking towards relationship banking. Having finally embraced the concept of marketing, banks enter the new millennium in a increasingly competitive and fragmented marketplace, consisting of financially literate consumers and direct low cost competition from recognised high street brand names. E-mail ochei_Ikpefan@yahoo.co.uk; Tel: 08053013418 Accepted 17 April, 2013 The need for marketing in financial institutions cannot be over emphasized because it is a vital arm of any sector. challenges to the banking sector in Zimbabwe with the financial sector said to be struggling due to economic challenges and increased competition from mobile banking. Traditional Banking Sector. However, the banking sector is one of the key driving forces of world economies and governments. Do not just think of a banking venture and look at the result. The banking sector has increased their marketing and social media budget to face competition. • Online Banking. Information Technology has also provided banking industry with the wherewithal to deal with the challenges the new economy poses. To suggest some ideas for improvement in banking sector on market performance through the adoption of CRM 2.0 REVIEW OF LITERATURE The following are some literature which support to impact of customer relationship marketing Vannarajah and Jude Leon (2011) said Customer Relationship Marketing (CRM) has impact on market performance. B. Traditionally the relationship between the bank and its customers has been on a one-to-one level via the branch network. 1988 Patio Saudi Arabia dr.afeef10@yahoo.com Abstract CRM in the banking sector is also important since it can automate common marketing tasks, make it easier to target the best potential customers and give staff access to helpful metrics that show whether marketing campaigns are actually working. With this outset, this research explored the impact of customer relationship marketing (CRM) practices on customer retention within the white goods market in Sri Lanka. Through technology comes the threat of Cyber Attack, a loophole in … The customer loyalty in banking has seen a major concern to practitioners due to severe competition and higher customer expectations. The cost of managing and serving customers at bank branches undermines profitability at a time when customers increasingly prefer to connect online and engage via self-service. However, with the advancement in technology, Online Banking is becoming more and more preferable. We can say that still applies today, although this is now in an intangible form, in the way of an associated service, such as a mobile app offered with a bank or credit card, which, for example, allows customers to pay bills. The banking sector is a great source of revenue that governments rely on to improve people’s well-being. Downloadable! This research examined the impact of mobile banking on the operations of traditional banks as they seek to boost profitability. The findings of this study revealed that there is significant relationship between work stress and employee’s productivity in banking sector. Digital Banking Solutions Previously, new customers were offered free gifts as an incentive when opening a bank account. While not reflected in this year’s bank and credit union marketing survey, social media marketing is becoming mainstream in most industries since 65% of adults used social media in 2015. Social Media is a wonderful platform to give your business the wings to fly. But the potential for marketers in open banking is profound. Banking Sector in Pakistan By Mudassir Husnain & M Waheed Akhtar International Islamic University, Pakistan . Whether providing mortgages to growing families or loans to growing businesses, retail banks have a long history of promoting social and economic success. Banking Sector plays an important role in economic development of a country. Research widely! phone, Internet, etc.) The impact of technology in banking sector is discovering in literature review section. As customers increasingly interact with banks through remote technological channels (e.g. Towards this end, experts propose various ideas and approaches to understand the fundamental marketing motivations driving the Customer Relationship Management in the Banking Sector. See how banks are using AI for cost savings and improved service. The economic impact of the crisis is far reaching and profound, and presents challenges to the financial services industry and its institutions at levels reminiscent of the worst crises of the last 100 years. How technology is impacting the finance and banking sector Technology is changing the way businesses operate and deliver products to consumers in many sectors. Marketing Communication as a Pivotal Strategy for Banking Sector- A Study of Literature Dr Manisha1, Assistant Professor, University School of Management Kurukshetra University Kurukshetra Abstract— In the tune of the financial reforms, the banking sector in Marketing communication is a dynamic process and continuous in nature. To meet the challenging preferences of the customers and to stay ahead of competitors, bankers are bound to attract customers by providing a spectrum of services. The banking industry is comprised of many small parts like; investment banking, retail, corporate, management, and asst. The major recipient of the Cooooperative Banking is the SCHEDULED AND NON-SCHEDUL LED BANKS: agricultural sector in particula lar and the rural sector in The scheduled banks are preserved iin the second general.Long-term agricultureure credit is provided by schedule of the RBI Act, 1934. Abstract- The purpose of this study is to provide an insight into the impact of relationship marketing strategy on customer loyalty of retail bank sector in Pakistan and to examines whether The banking ... International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com 57 The EU banking sector had to adjust its focus to support lending into the real economy while maintaining a sound capital base. To grab a bigger piece of the cake, banking For instance, Nyambu (2013) aimed to establish the effect of SM marketing on To check the impact of work stress, the stress related variables are impact of workload, impact of role ambiguity, impact of role conflict. Nigerian banking industry Ikpefan, Ochei Ailemen Department of Banking and Finance, Covenant University, Ota, Ogun State, Nigeria. This information can help you in designing new marketing strategies in banking sector to match your competitors and staying ahead in the race of social media marketing for banking sector. To excel in this sector, it is wise to understand how a PESTLE analysis on the field will impact your goals and objectives of your business. According to an estimate, there has been a significant growth in the retail sector during the period of 2006 to 2011. These technologies are beneficial for the banking industry in general and also for customers is particular The Table 2 presents the different technology used by industry in focus. The impact of digital marketing on business in general will minimize the marketing costs by transforming from traditional/offline marketing to a mix of offline and online marketing … Prepared by: Rana Meziad Al Junidi Supervised by: Dr.Sameer Jabali Abstract Marketing tools are a major pillar in communication, that is reflected in sales and many other factors. A crisis often brings out the best in us, and the banking industry is in a unique position to play a vital role in restoring our communities. The Impact of Social Media Usage on Performance of Banking Sector in MENA Countries 6 of social networks in organizations, but only a few have investigated the impact on performance in banking industry (Chikandiwa et al., 2013; Aluoch, 2017). Further to that, one way to enhance customer loyalty in banking is by focusing on offering excellent services and meeting the needs of customer. The second impact of the Covid-19 on the banking sector is the negative deposit growth of financial institutions. Many Ghanaians have started stocking their homes and wallets with rumors of Accra and Kumasi shutdown. Of all the social networks, Facebook is the most popular for marketers, since the network is the largest and because the network has built a top-notch ad system. LITERATURE REVIEW The applications of AI in banking are a $450B opportunity for the banks that take advantage of the digital transformation. Information technology has been the cornerstone of recent financial sector reforms aimed at increasing the speed and reliability of financial operations and of initiatives to strengthen the banking sector. On-line banking is an effective medium of promotion of various schemes of the bank, a marketing tool indeed. Earlier, people would go to the bank to withdraw money or transfer funds; would speak to a staff member and interact there itself. There has been a lot of conversation – including on this blog – about the potential impact of Open Banking on everyone from energy suppliers to debt advisers to FinTech start-ups, to banks themselves.. One group often overlooked are marketers. To know Social Media inside out, enroll in our Social Media Certification Course. 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